BOOM. That's the one word I would use to describe the crazy flood of liquid breakfast products that I've seen lining up on our supermarket shelves. It was not that long ago when Up & Go were the coolest kids in the school, living life to the fullest, and taking up that whole back seat on the bus. They were un-touch-a-ble.
But now it seems like all the other cereal brands (yep, Coco Pops, Nutri-Grain and more) are jumping on the bandwagon and trying to get their fair share of the back seat. But how healthy are these drinks really, and are they just as good for you as a couple of Weet-Bix and milk like they make you believe? Dietitian Anna Muir took to the task of reviewing the latest liquid brekky brands, and gives her two cents on whether these are products are actually worth stocking up on.
Anna Muir
Anna completed a Bachelor of Nutrition and Dietetics at Monash University in 2012 and now works as an Accredited Practising Dietitian (APD) conducting WorkHealth checks and promoting health and wellbeing in various workplaces across Melbourne. Anna is also interested in clinical dietetics and is passionate about food, cooking and healthy eating.
For a peak at Anna's mouth-watering recipes & amazing foodie photos, visit her blog Food For All.
Although it would be ideal for everyone to start their day, sitting down to enjoy a healthy and nutritious breakfast, it is not always the case. It seems to have become increasingly common to eat (or drink) breakfast on the run – or to skip this meal all together. During the morning rush hour you can always spot people rushing to the train station or women leaving the gym clutching their ready to go breakfast drinks.
Recent research has shown that the sale of liquid breakfasts such as Up & Go have doubled since 2008. With their growing popularity and increasing variety, I wanted to investigate and compare some of the popular options in order to answer the question – which liquid breakfast is best?
Nutritional Comparison
In order to compare the three breakfast drinks I performed a nutritional analysis, shown in the table below. I compared a standard serving size for each liquid breakfast (250mL, although other sizes are available for Up & Go). An average was calculated from the available flavours for each product, however, there tended to be a small amount of difference between the flavours.
Per 100mL | Fast Start | Oats Express | Up & Go |
Energy (kJ) | 813 | 723 | 825 |
Protein (g) | 10.5 | 10 | 7.5 |
Fat - Total (g) | 2.5 | 1.3 | 3.8 |
- Saturated (g) | 1.7 | 0.75 | 1 |
Carbohydrate (g) | 30 | 29.5 | 30.3 |
- Sugars (g) | 24 | 23.5 | 19 |
Calcium (mg) | 325 | 375 | 285 |
Sodium (mg) | 150 | 136 | 165 |
Devondale Fast Start
The main selling point for Fast Start is that it’s made with real milk rather than soy milk, which is present in some other liquid breakfasts – this means there is no soy aftertaste. Fast Start has many other claims: 99% fat free, low GI, the goodness of 3 grains, 11 essential vitamins and minerals, no preservatives or artificial colours and high in calcium and vitamin D. Fast Start was the cheapest option of the three products under review and is available in vanilla, chocolate and coffee flavours.
From a nutrition perspective Fast Start has the highest protein content of all the products. Despite this, Fast Start does contain added sugar and although it claims to have to the goodness of 3 grains (oat flour, wholegrain cornflour and wheat flour), these only contribute 0.3% to the entire drink.
Fast Start claims to provide the protein and fibre of a tub of yoghurt and a banana, which begs the question – why shouldn’t we just eat these foods for breakfast? They are fairly convenient options and are just as nutritious.
Dairy Farmers Oats Express
As is evident from the name, this product is all about oats. Oats Express claims to contain the same amount of fibre, protein and calcium as a bowl of oats with low fat milk. It’s low GI and comes in banana and honey, vanilla malt and chocolate flavours.
Like Fast Start, Oats Express is made with low fat milk rather than soy and the fibre comes from added oat fibre. Out of the three drinks under review, Oats Express has certain positives – it has the lowest energy, fat and sodium and has the highest calcium content. It also has the Heart Foundation Tick due to its low fat and high fibre content.
Keep in mind that again there is added sugar and unlike the other products there are no vitamins or minerals added. The banana flavour also recently received a Shonky award from Choice due to the picture on the front not quite matching up with the actual ingredients in the product.
Sanitarium Up & Go
Up & Go is a product that has been on the market for some time now and is one of the more popular breakfast drinks. This product claims to have the same amount of protein, energy and dietary fibre of 2 Weet-Bix and milk. Other claims include: 98.5% fat free, high in fibre, high in calcium and contains 10 essential vitamins and minerals. It is relatively more expensive than the other products and comes in strawberry, vanilla ice, choc ice and banana flavours.
On the plus side Up & Go has the lowest sugar content of the three drinks, however, it does still contain added cane sugar. It should also be noted that the fibre is added as inulin, which is not the same as the fibre found in cereal products, such as Weet-Bix.
Are liquid breakfasts a good choice?
Pros
- Convenience: although these products are not the most nutritious breakfast choice, they are easy and convenient options for those times when breakfast needs to be consumed in a hurry or on the run.
- People who skip breakfast: it must be highlighted that the breakfast drinks under review do have some nutritional value – most contain a variety of vitamins and minerals, such as calcium, and other important nutrients including fibre and protein. They are also all low fat and low in sodium. Breakfast is a really important meal and can assist in boosting energy levels and metabolism, and people who skip breakfast may be missing out on a range of important nutrients. Therefore, breakfast drinks may be beneficial for people who normally skip breakfast as they do provide some nutritional value.
Cons
- Sugar: all of the liquid breakfast options under review contain added sugar. Although it is not necessary to completely avoid sugars all together, the new Australian Dietary Guidelines highlight the importance of limiting foods containing added sugars.
- They are liquid: The Australian Dietary Guidelines also recommend consuming a variety of nutritious foods from each food group each day. Whilst liquid breakfasts have their place as an occasional breakfast option for people on the move, variety is really important and this is not provided in liquid breakfasts. Particularly for children it is important to encourage and set up healthy eating habits for life – this means sitting down each morning to enjoy a nutritious breakfast.
- There are other options: whilst liquid breakfasts are convenient, there are so many other healthy, quick and nutritious options for breakfast, such as homemade smoothies, yoghurt, fruit or a bowl of wholegrain cereal with milk.
In Summary
Liquid breakfasts are not for everyone. I believe that these products can be consumed occasionally for a quick and easy breakfast option. From the comparison and analysis of the three breakfast drinks, I believe that Oats Express is worth a try – although there are no added vitamins and minerals, this product is lower in energy fat and sodium and higher in calcium than the others. It is important to consume a varied diet and if possible sit down to enjoy a healthy start to the day – if not, there are many other quick and easy options for breakfast on the move.
Editor's comment:
Thanks Anna, what a fabulous article. I'm sure our readers got a lot out of it. I'm not a big fan of liquid breakfasts myself, I find they just don't fill me up like a bowl of muesli or porridge would, but if I'm travelling and need something on the run, they're certainly always there at the servo, and much better than starting the day with an energy drink (scary to think that may be the case for some!).
I wrote a recent article over at my Carman's blog on why I think it's time we start to once again make time for breakfast, and I agree wholeheartedly with you that kids of today should be brought up with healthy habits, including sitting at the table and enjoying their morning muesli. I know I sure was.